The European Business Aviation Convention & Exhibition (EBACE) has long been a highlight in the business aviation calendar, attracting industry leaders, innovators, and enthusiasts to Geneva, Switzerland. However, attendees have been facing challenges in recent years. What’s driving these challenges, and how can EBACE reclaim its standing as the premier event in the business aviation industry? This article explores the key issues contributing to these challenges and offers a roadmap to boost participation in this prominent gathering. Visa Challenges for Non-European Visitors Obtaining a Schengen visa poses a significant challenge for many attendees, particularly those from Asian and African countries. …
